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Catching your customers’ attention on a crowded platform like Facebook can be tough. With Facebook’s organic reach declining, most businesses have had no choice but to use Facebook ads to reach new customers. But what makes an ad work well…
The most successful marketing campaigns don’t just tip toe into the marketplace. They’re built to shake industries up, to grab eyeballs, and roar their message across platforms. Dollar Shave Club has become legend in marketing and startup history for…
Looking for ways to boost your conversion rates in 2018? Video marketing is the solution you’ve been searching for. While content is a prominent feature in nearly every marketing strategy, brands had to really kick their content into high gear…
When it comes to website optimization, giving customers too many choices may be hurting your conversion rates. On the surface, this may seem illogical, but here’s the science. In 1999, two researchers set out to discover if more options really…
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